Known for its white sandy beach, 7 miles long (11km), it also has a reputation for its laid back, “everything goes” atmosphere.

In the early `70s it was a favorite place of the hippies, and ever since then, Negril has tried to maintain the casual ambiance. It is not always easy, with the increase in visitors and hotels and guesthouses, but still, it has a magic all of its own. Hardly any other resort area can boast a live reggae concert every night, and the beach is still the place to be and to be seen.

The north end of the beach is home to the large, all-inclusive resorts, and to the south are the smaller, family-run hotels. Negril's west end is situated on the high rocky cliffs where small rustic cottages are the main type of lodging, along with small restaurants and craft shops. Please feel free to browse our web site and find out all that Negril has to offer...